About Black Penguin

Black Penguin People

contact Black Penguin Productions

Black Penguin Diret Response Clients

Recent Direct Response Commercials
Marty Balogh, President

For over 18 years, Marty Balogh has helped create some of the most successful brands in the DRTV industry as an award winning executive producer, writer and director.Even famed TV critic Tom Shales of The Washington Post wrote that Marty’s Dean Martin Variety Show infomercial is “... the most enter- taining half hour on television.”

From 1999-2009 Marty ran the Entertainment/Intellectual Property division at Lieberman Productions responsible for hundreds of millions of dollars in sales. In 2010, Marty started his own creative and pro- duction agency, Black Penguin Productions.

Whether a health, beauty, fitness or entertainment brand, at least one of his commercials has been on the air generating sales every day for the past 14 years. Highlights include:



Intellectual Property

The Dean Martin Variety Show
The Dean Martin Celebrity Roasts
The Midnight Special Legendary Performances
Star Wars in Concert
Best of the Rock and Roll Hall of Fame Live
The Carol Burnett Show
Laugh-In
The Twilight Zone

Health, Beauty, Fitness

Comprehensive Formula (Vitamins)
ProRadiance (Skin care)
Lumatone (Skin Care)
Hooked on Phonics (Education)
Core Secrets (Fitness)
Amino Genesis (Skin Care)


Marty has written and directed for

John Cleese
Carol Burnett
Tim Conway
Don Rickles
Regis Philbin
Betty White
Tom Bosley
Dom DeLuise
Florence Henderson
Jonathan Winters
Fran Tarkenton

Smokey Robinson
Roger Daltrey
Billy Gibbons (ZZ Top)
Debbie Harry
Donna Summer
Kenny Loggins
Rick Dees
Ruth Buzzi
Rich Little
Marilu Henner
Marty Balogh, President

Award-winning filmmaker Daniel Korb has acted in, directed, written, edited, or shot over one hundred productions, including: commercials, music & corporate videos, network television, narrative short films, interactive programming, & theatrical productions. Additionally, Daniel and Marty have collaborated on numerous successful direct response productions and brands for over 15 years.

Korb's editing credits include, The Apprentice, Beauty & The Geek, Oprah's Big Give, Wipe Out, For Love or Money, and the opening credits for Die Hard 4 among others. Korb's directing credits include the Telly award winning PCI Passion commercial music videos for Quiet Drive and Icarus, and the award winning short film, Hurdy Gurdy.

Selected Awards: Best Film - New Orleans Film Festival, Official Entry - New York International Indepen- dent Film & Video Festival, Official Entry - The Toronto International Comedy Film Festiva & Best Actor - Slum Dance Film Festival in Park City. Best Commercial, Special Effects & best score - Telly Awards. Best Television Commercial - Joey Awards. Nominated for Best Director, Best Achievement, & Best Editor - International Monitor Awards, Best Educational Film - Cindy Awards & two Awards of Excellence for Camera Work & General Educational - Joey Awards.

Korb's Screenplay, MARRY ME!, was a quarter finalist in the Scriptapalooza, Silverscreenwriting, Story- pros, and the Nicoll Fellowship screenplay competitions.